Barbara Mascialino, PhD

Barbara Mascialino is a Senior Director who leads the Health Economic Modeling & HTA service within Fortrea’s Market Access Consulting and HEOR Consulting group. Her work encompasses health economic and other types of modeling across the product development cycle, as well as projects in health technology assessment (HTA), value demonstration, and real-world evidence (RWE) with over 25 years of experience in HEOR.

Barbara offers experience in cost-effectiveness, cost-benefit, cost-minimization, cost-utility, and other modeling, as well as country model adaptations. She is skilled in decision trees, Markov modeling, and Bayesian modeling. She also assists the European Commission in their evaluations to assign research fundings through the past FP7, Horizon 2020 and ongoing Horizon Europe schemes.

Before joining Fortrea, Barbara held roles in health economics, value demonstration and RWE, in industry and consulting. She has successfully implemented market access strategies globally, developing tailored health economic models, advising on evidence generation and value demonstration, and contributed to global value dossiers. With her deep experience and varied background, she brings a unique perspective, offering creative solutions to support client objectives.

Barbara earned an MSc in Physics, a PhD in Medicine, and multiple certificates in health economic modeling techniques. She also recently completed two advanced courses in artificial intelligence.